“UNAVAILABLE MARKET”

From what I’ve observe, the people who went there are mostly families with kids, tourists, adults and young adults. The unavailable markets are those senior citizens and those who have walking difficulties or are handicapped. As this festival is held outdoor, senior citizens who have difficulties in walking or are handicapped will have problem visiting the festival. Furthermore, the paths are not suitable for them as it is uneven and the set up areas are mostly on the grass. So, it is actually quite inaccessible for them. Therefore, I consider them as the unavailable market for the Singapore Arts festival.

In order to those senior citizens who have difficulties in walking or are handicapped to visit the festival, they have to make it accessible to reach out to these people. They can either held the festival indoor or change to a location where the areas are more suitable for senior citizens. I know it would be costly to set up festival in an indoor place so maybe Singapore Arts Festival can work with schools to host this event. School are big enough and they have facilities such as halls or auditorium or classrooms to showcase their performances. Most importantly, it would be accessible for the senior citizens who have difficulties in walking or are handicapped as there are even paths and lifts available for them.